The name SAKIA comes from the Japanese word saki-au, meaning to “bloom together”. Step into a field during springtime to find not one, but a lively assortment of foliage and flowers. We believe the metaphor extends to people. Connections between guests and staff form communities that blossom. The classical Japanese word sakihafu (saki-au) is said to be the origin of the word for happiness today, saiwai. The word describes a vibrant energy that blooms far and wide.

The role of hotels and the hospitality business is to create an inclusive type of joy that can be shared by all, no matter the role or status. It’s the simple but authentic moments that result in hearts won and steady, organic growth. Hotels have the potential to become B2F (business-to-fan) businesses, achieving high profitability through meticulous differentiation. By creating and continuously refining a brand to meet fans’ needs and wishes, in the manner of Porsche or Apple, a hotel can earn a special position in the market.

The global market has seen such brands flourish, but the movement is rarely seen in our domestic hotel industry. We must keep up with the rest of the world at a time when the tourism industry is becoming unified with regards to infrastructure, information, and transportation. Systems and rules separating countries are becoming obsolete.

The market is transforming before our eyes, and it is no passing fad. Communication via tourism has become a social activity on a human level that will involve and support our world in years to come. We also believe it encourages acceptance amid our differences. SAKIA’s roots are firmly planted in reality. Our priorities lie in building a foundation to actualize this globally-minded business model.

The most important piece to the puzzle is the work environment, one that cultivates awareness and motivation on the side of the service providers, and a functional system allowing for constant growth. A positive cycle of high labor productivity, sufficient pay, and profitability is essential for growth. It also nurtures the four elements for a successful hotel: people, things, money and ideas. This is the world SAKIA aims to create.

We look forward to connecting with you in our blossoming spaces.

SAKIA HOSPITALITY Co., Ltd.
President
Shuya Kuwana